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Fifty Shades of Innovation

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Fifty Shades of Innovation

Publishers need to stop flirting with innovation and tie the knot if they’re to avoid inevitable demise.  So says Elvin Turner, an innovation consultant to brands in disruptive industries.

“No-one has a clue what to do,” a global publishing CEO recently told me during a conference break.  “We’re permanently waiting for someone else to make the first move in case we get it wrong.”

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