Quantcast
Channel: FutureBook - strategy
Browsing all 6 articles
Browse latest View live

It's community that counts

In July 2009, we implemented a community strategy at F+W Media International (David & Charles as we were then). Nearly 12 months on, it's interesting to reflect on what we have learnt, successes...

View Article



Image may be NSFW.
Clik here to view.

Futurebook 2010 Conference. 30th November, Congress Centre, London

If you are looking for information on the 2011 FutureBook conference, please click here. Nine months ago I was given the enviable job of putting the programme together for The Bookseller’s digital...

View Article

Image may be NSFW.
Clik here to view.

A bold approach

Martin Klopstock of Kogan Page has provided FutureBook with a great case study of their book and iPad app BOLD. Really useful to find out how the project developed, key decisions and the strategy they...

View Article

Image may be NSFW.
Clik here to view.

What I learnt while digitising our list

Maybe you will think I am naive, or just hopefully optimistic, but when I took on the challenge of heading up the digital development of DBP I thought that we could have our entire monochrome backlist...

View Article

Image may be NSFW.
Clik here to view.

Who fancies playing chess with Jeff Bezos?

Not exactly a pleasant thought, is it?Bezos has once again shown that he is a formidable strategist. A Grandmaster.read more

View Article


Image may be NSFW.
Clik here to view.

Fifty Shades of Innovation

Fifty Shades of InnovationPublishers need to stop flirting with innovation and tie the knot if they’re to avoid inevitable demise.  So says Elvin Turner, an innovation consultant to brands in...

View Article
Browsing all 6 articles
Browse latest View live




Latest Images